Friday, September 24, 2010

Susan Bordo's "beauty (re) discovers the male body"

In response to Bordo's reading "As embodied in attractive. . . " i disagree with this. Yes women are suppose to care about their appearance but it isn't unmanly if a man cares about his as well. I think its unfair to refer to a female who doesnt care about fashion as unfeminine or lesbian, or referring to a male who cares about their looks as unmanly. Depending on the matter everyone goes about things differently.
In my ad there's a male model representing Lucky Brand clothing. His hair, facial hair, weight and skin all appear attractive, while his face has the expression of confidence. Basically showing all men that it's not unmanly, as Bordo would say, and every guy deserves to look good.

1 comment:

  1. You make a valid point about attention to physical appearance being gender neutral. Do you think Bordo's notions are outdated or is she simply refering to general stereotypes instead of focusing more on the changes masculinity is undergoing currently?
    Your ad is a good example for your interpretation of Bordo's quote. Also, unlike the idea that 'men act and women appear,' the model in your ad is not acting but appearing. Bordo comments on this as a shift to a new presentation of masculinity. Do you think your ad shows that men, like women, enjoy looking good and having people admire them?

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